ESCA SUMMER EDUCATIONAL CONFERENCE │ JUNE 29 - JULY 2 │ COEUR D'ALENE, IDAHO
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Dasher Lowe
Executive Director
Experiential Designers & Producers Association
Dasher is the Executive Director for EDPA. He is responsible for delivering value to EDPA members and helping grow the association through membership recruitment and new initiatives.
He is focused on EDPA’s mission to drive growth within the experiential, exhibit and event industry through advocacy, networking, education, and good works. He works closely with the EDPA board of directors, regional chapters, and numerous volunteers on initiatives including industry advocacy, workforce development, future workforce and education.
Dasher joined EDPA in the fall of 2018. Prior to joining the team, he was the Managing Director of Ogilvy Chicago, leading a 75+ person team of customer engagement experts across digital, customer engagement, analytics and performance media. Prior to Ogilvy, Dasher spent the majority of his career at another advertising agency, Foote Cone & Belding (FCB), leading their customer relationship marketing practice and overseeing several key global accounts.
Dasher currently resides in SW Michigan with his wife Maria and has two adult children. And in case you are wondering, his name came via a friend of his fathers who served together during the Vietnam War.
Navigating Change: The Future of Trade Shows
Wednesday, July 2, 8:50 AM - 9:35 AM
The trade show industry is evolving rapidly, with technology like robotics, AI, and automation reshaping operations. While these advancements offer new opportunities, they also raise questions about the future of the workforce and the human elements that define trade shows.
In this panel, leaders from the Industry Collective will discuss the challenges and opportunities of this transformation, including the impact of technology on roles, skills, and operations, as well as how the industry is adapting to changing regulations.
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