ESCA SUMMER EDUCATIONAL CONFERENCE │ JUNE 29 - JULY 2  │ COEUR D'ALENE, IDAHO
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Jordan Walker

Co-Founder & CEO
Backtrack
Jordan Walker and Hunter McKinley are the co-founders of Backtrack, an AI Notetaker for events that is revolutionizing the way companies capture and convert leads at events. Together, they have raised over $10M in funding from investors including Salesforce, Boost VC, Telefónica, Arlan Hamilton, Anthony Pompliano, and others.
With a decade of collaboration across multiple startups, Hunter and Jordan share a deep passion for AI and automation, bringing cutting-edge technology to the events industry at scale. Their work has been recognized in Forbes, The Wall Street Journal, Axios, and more. In addition to their entrepreneurial ventures, they serve as advisors to the City of Jacksonville, helping shape its technology strategy.
From building chart-topping apps to launching products with millions of views, the former roommates have raised millions, taught thousands, and continue to push the boundaries of innovation in AI-powered business solutions.

Tactical & Practical Ways to Use AI in Events

Monday, June 30, 10:15 AM – 11:00 AM
AI is transforming the events industry, but most companies struggle with practical implementation. In this keynote, we’ll cut through the noise and break down exactly how AI can streamline exhibitor experience, enhance attendee engagement, and maximize event ROI. You’ll walk away with specific tools, real-world use cases, and a clear action plan to integrate AI into your event strategy—no fluff, just practical, hands-on insights you can apply immediately.

REGISTER NOW!

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ESCA SEC25
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