ESCA SUMMER EDUCATIONAL CONFERENCE │ JUNE 29 - JULY 2 │ COEUR D'ALENE, IDAHO
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Marsha Flanagan
President & CEO
International Association of Exhibitions and Events®
Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Flanagan is responsible for the management of IAEE’s full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.
Prior to joining IAEE, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings.
Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development.
Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management.
She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA.
Flanagan received her bachelor’s degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021.
Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.
Navigating Change: The Future of Trade Shows
Wednesday, July 2, 8:50 AM - 9:35 AM
The trade show industry is evolving rapidly, with technology like robotics, AI, and automation reshaping operations. While these advancements offer new opportunities, they also raise questions about the future of the workforce and the human elements that define trade shows.
In this panel, leaders from the Industry Collective will discuss the challenges and opportunities of this transformation, including the impact of technology on roles, skills, and operations, as well as how the industry is adapting to changing regulations.
The Latest CEIR Trends: Key Updates
Wednesday, July 2, 11:10 AM – 11:30 AM
Get up to speed on the most critical trends shaping the exhibitions and events industry with this rapid-fire session. We’ll break down the latest CEIR research into quick, digestible insights—what’s changing, why it matters, and how you can stay ahead. Expect fast facts, key takeaways, and actionable ideas you can apply right away!
REGISTER NOW!
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